Alicia MacDonald: Gold winner at Young Directors Awards at Cannes Lions 2018, Best New Director Kinsale Sharks 2017 & featured in New Director’s Showcase in Cannes Lions 2017. Her career began as a Director’s assistant and protégé to Mike Leigh and Kevin MacDonald (no relation). She has written and directed all of her short films, and in the comedy genre they feel unique and fresh. She has directed commercials for Sainsbury’s, UN Women UK, Fitbit, Tourtel, Jaguar/LandRover. She’s brilliant at adding that final layer of comedy to scripts. Her 5 spot campaign for Jaguar I-PACE has just launched and her debut comedy/drama series for C4, PURE, premieres February 2019.