Alicia MacDonald signed with Missing Link Films in the UK in 2017 as one of their founding directors. She has been on a rapid trajectory since then, culminating in being named #5 Top Director 2024 by Campaign Magazine. They named her inflight safety film for TUI, Safety: A Global Film, #5 Top Ad of the Year. 

Alicia is known for her natural performance comedy and astute casting. She has a body of work that spans commercials, television, short films, and most recently her first feature film. Her award-winning work has been recognised by the British Arrows, Young Directors Award + NDA in Cannes Lions, and Kinsale Sharks. 

Her television credits feature collaborations with talent like Stephen Merchant, Christopher Walken and Lena Dunham, in series such as "The Outlaws" and the upcoming "Too Much" on Netflix, with her first feature film, "CC Emily," in post-production. Her commercial work includes McDonald’s, Durex, Walkers, Comic Relief, Toyota, Jaguar, Nescafe, Google, McVities, Women’s Aid, AXA, Lindt. Premier Inn, UN Women UK and TUI.